Amazon DSP is the most advanced and powerful advertising solution available to brands in any industry. Through our own DSP entity with Amazon, TMA maintains an entire department devoted to managing self-service DSP for brands. Whether you want to promote brand awareness, drive consideration, or increase conversions, we provide turnkey Amazon DSP campaign management.

Amazon Attribution is a powerful advertising and analytics tool that measures the performance and impact of your non-Amazon marketing efforts. By understating how external touch points help shoppers discover and consider your products on Amazon, you can optimize and plan your overall strategy based on what resonates with your customers and drives value for your brand.

Amazon DSP reporting includes industry-wide metrics and Amazon-proprietary metrics such as detail page view rate (DPVR), add to list (ATL) counts, and new-to-brand (NTB) metrics, along with reach, frequency, and viewability statistics. Our brand partners also have access to 3rd-party analytics software that offers additional insights including brand lift study and offline sales lift.

Amazon Marketing Cloud (AMC) is a holistic measurement solution that helps brands perform custom analytics and generate cross-media insights. AMC provides granular visibility into how customers discover your brand and products across the entire ad funnel. AMC insights can include campaign deep-dives, media mix analyses, journey assessments, omnichannel impact, and more.