Welcome to The Machine Agency

Your Amazon Journey, Amplified: Expert Guidance Fueled by the Latest in Marketing Technology.


The Machine Agency, headquartered in Dallas, TX, is a full-service Amazon marketing firm dedicated to helping international brands thrive on Amazon.com. With a focus on advanced technology and data-driven strategies, we specialize in transforming e-commerce challenges into growth opportunities. Whether you’re a startup or an established enterprise, our range of services, from complete management to strategic consulting, is designed to scale your business. Driven by the ethos ‘the machine never stops’, we are committed to continuous innovation and delivering tailored solutions for your success.


Our mission is to provide unparalleled Seller Central management services that not only meet but exceed expectations. We are committed to offering a high level of expertise, customer service, and measurable results. The Machine Agency’s purpose is to take the complexity out of e-commerce, enabling you to focus on what you do best growing your business.


Whether it’s turn-key operations or consultation services you’re seeking, we bring you the best of both worlds. With years of industry experience and a deep understanding of Seller Central intricacies, we’re equipped to handle every aspect of your online sales, from listing optimization and inventory management to customer service and analytics tracking.


Client-Centric: Our clients are at the heart of everything we do. We are dedicated to understanding your needs and delivering customized solutions accordingly.

Integrity: We believe in transparent and honest communication with our clients. Our commitment to ethical practices is non-negotiable.

Innovation: The e-commerce landscape is ever-changing, and so are we. We constantly adapt and evolve to bring you the most advanced and effective solutions.

Excellence: Quality is our signature. Every service we offer is executed to the highest standard, ensuring your satisfaction and success.


Exclusive Focus: Our specialty in Seller Central management means we offer a depth of expertise that is hard to match.

Full-Service Offering: From account setup to ongoing management and everything in between, we provide all-encompassing services tailored to your needs.

Results-Driven: Our proven track record demonstrates the kind of success we can bring to your online sales.

Scalability: Whether you are a small business or a large enterprise, our solutions are designed to grow with you.


Cash Riley Jr.

Entrepreneur, Former Professional Baseball Player, Seven Figure Amazon Seller, E-Commerce Strategist

Learn more about Cash

Cash Riley, Jr., a dynamic figure whose roots trace back to the competitive fields of professional baseball with the Dodgers organization, is a revolutionary entrepreneur and strategist based in Dallas, Texas. Born in the eclectic borough of Bronx, N.Y., Cash combines his relentless pursuit of excellence from his baseball career with over a decade of deep experience in consumer packaged goods (CPG). He serves as the distinguished leader of The Machine Agency, a pioneering full-service eCommerce agency committed to reshaping the world of Amazon sales.

The Machine Agency is a beacon of innovation, leveraging eCommerce platforms to enable sellers to dominate, scale, and grow sales profitably. It integrates Cash’s winning mentality from his days in professional sports with his progressive e-commerce strategies, creating a synergy that ensures unparalleled success for both individuals and brands in the competitive digital marketplace.

The lessons of dedication, discipline, and resilience learned on the baseball field are the driving forces behind Cash’s approach to e-commerce. He develops and executes meticulously tailored, goal-centric campaigns, guiding brands to secure formidable positions and achieve positive revenue in the digital sphere.

In addition to his impactful contributions to the e-commerce sector, Cash is the co-founder of MCM Nutrition and Founder of CRJR Partners, focusing on innovating keto-friendly supplements and providing strategic navigational aids to brands in Amazon’s intricate ecosystem, paving the way for sustainable growth strategies.

Before his journey in the e-commerce world, Cash honed his analytical and strategic skills in the field of private equity. This crucial phase provided him with invaluable insights into business strategy and profit optimization, propelling his passion and commitment to assisting brands in marking their digital excellence. Continuous learning, unyielding improvement, and maintaining a resilient winning mindset are the foundational elements of Cash’s multifaceted career.

Cash Riley, Jr. is an embodiment of entrepreneurial brand builder and a transformative strategist who is steering the e-commerce sector towards new horizons. His journey from professional sports to the transformative world of digital commerce has positioned him as a guiding light for brands aiming to rise to prominence. Cash continues to be a symbol of inspiration and a catalyst for change, uncovering unseen potentials and crafting new pathways in the ever-evolving landscape of e-commerce.



Join us on this transformative journey to revolutionize your e-commerce experience. Contact us today to learn how The Machine Agency can drive your online success to unprecedented heights.

Feel free to reach out to us for a consultation. We’re here to assist you every step of the way.