Welcome to The Machine Agency.
Your Amazon Growth Partner for Pet & Consumer Brands.
WHO WE ARE
The Machine Agency (TMA), headquartered in Dallas, TX, is a full-service Amazon marketing and account management agency specializing in pet and consumer product brands.
We partner primarily with pet-focused brands, while also supporting a select number of supplement and consumer product companies. Our goal is straightforward: help brands increase revenue, improve profitability, and build long-term brand equity on Amazon and Walmart.
Our team combines strategic expertise, operational precision, and proprietary technology todeliver measurable results at every stage of the Amazon ecosystem. We do not work with every brand that reaches out. We work with the right ones — and we go all in when we do.
Driven by the ethos “The Machine Never Stops”, we are committed to continuous innovation, disciplined execution, and building partnerships that produce real outcomes.
OUR MISSION
Our mission is to be the most trusted Amazon growth partner in the pet and consumer products industry. We are committed to delivering a level of expertise, transparency, and measurable performance that goes beyond what a traditional agency offers. TMA exists to take the complexity out of Amazon — so our clients can focus on building their brands.
OUR EXPERTISE
TMA brings deep, category-specific expertise to every engagement. 80% of our client portfolio is pet products — which means our team understands the nuances of the pet industry in ways that generalist agencies simply cannot replicate.
Whether you need turn-key account management or targeted advertising expertise, we bring the same disciplined approach: data-driven strategy, operational precision, and a framework built on $40MM+ in collective client sales across Amazon, Walmart, and TikTok.
CORE VALUES
Client-Centric: Our clients are at the heart of everything we do. We are dedicated to understanding your needs and delivering customized solutions accordingly.
Integrity: We believe in transparent and honest communication with our clients. Our commitment to ethical practices is non-negotiable.
Innovation: The e-commerce landscape is ever-changing, and so are we. We constantly adapt and evolve to bring you the most advanced and effective solutions.
Excellence: Quality is our signature. Every service we offer is executed to the highest standard, ensuring your satisfaction and success.
WHY CHOOSE US
Pet & Consumer Brand Focus
TMA’s intentional specialization in pet and consumer products means our team brings category-level intelligence that broad-market agencies cannot match. We know the pet industry – its trade events, its key players, its Amazon nuances, and its seasonal dynamics.
Full-Service or Advertising-Focused
We offer flexible engagement models designed to match where your brand is right now – full end-to-end Amazon management or targeted advertising expertise. Both are powered by the same framework.
The WINNING Strategy
Every client engagement is guided by TMA’s proprietary WINNING Strategy – a 7-step framework developed from firsthand experience building and scaling Amazon brands, now applied across a portfolio that has generated $40MM+ in client sales.
Results You Can Measure
Our track record is built on outcomes: revenue growth, improved profitability, and defensible market positions. We do not optimize for impressions. We optimize for your business goals.
Amazon & Walmart Expertise
From Seller Central and Vendor Central to Walmart Marketplace, TMA manages multi-platform strategy that keeps your brand competitive across the marketplaces that matter.
Cash Riley Jr.
CEO The Machine Agency
Learn more about Cash
Cash Riley Jr. is the Founder and CEO of The Machine Agency (TMA), a full-service Amazon marketing and account management agency headquartered in Dallas, TX, specializing in pet and consumer product brands.
A native of the Bronx, NY, Cash brings a rare combination of professional athletic discipline, private equity analytical rigor, and over a decade of hands-on Amazon e-commerce experience to every client engagement. His background spans consumer packaged goods (CPG), direct-to-consumer brand building, and multi-channel marketplace strategy – giving TMA a perspective that is both operationally grounded and strategically sophisticated.
Cash developed TMA’s proprietary WINNING Strategy from firsthand experience scaling Amazon brands from launch to seven figures. That framework has since been applied across a growing portfolio of pet and consumer product companies, collectively generating $40MM+ in sales across Amazon and Walmart.
Before founding TMA, Cash honed his analytical mindset on the baseball field – including time in the Dodgers organization — and sharpened his business acumen through experience in private equity, where he developed a deep understanding of profit optimization and brand value creation. Those foundational disciplines – discipline, data, and relentless forward momentum – remain the driving forces behind TMA and everything it builds.
Cash is an active participant in the pet industry ecosystem, including Global Pet Expo and the IndiePet community, and is the founder of CRJR Ventures, a business holding platform supporting TMA and its affiliated ventures.
He operates with a simple belief: the machine never stops — and neither does he.
