CRJR Partners

CRJR Partners

Case Study

Amazon Brand Partnership Program


CRJR Partners, a strategic collaborator and exclusive seller for various brands on Amazon, specializes in navigating the complexities of the Amazon platform. The firm is devoted to enhancing brand visibility, adhering to MAP policies, and providing comprehensive services including advertising, marketing logistics, customer service, and brand management to drive global growth and market dominance.


CRJR Partners aims to empower diverse brands to efficiently grow, scale, and establish a formidable presence on Amazon by overcoming inherent challenges and complexities. The objective is to formulate and implement robust advertising strategies to optimize brand visibility and drive profitable sales.


Platform Complexity: Many brands refrain from exploring Amazon due to its intricate operational and management processes.

Brand Visibility: Achieving and maintaining a solid brand presence amid Amazon’s competitive landscape is daunting for numerous brands.

Policy Adherence: Strict adherence to Amazon’s multifaceted policies, including MAP, is resource-intensive and challenging for various brands.


CRJR Partners offered an all-encompassing solution by managing the brands’ entire operations on Amazon:

Adherence to MAP Policies: Ensuring stringent compliance with the brand’s MAP policy to maintain price integrity.

Comprehensive Advertising: Utilizing Amazon Advertising solutions to bolster brand visibility and drive traffic, thereby improving conversion rates.

Optimized Logistics: Enrolling brands in Fulfillment by Amazon (FBA) to streamline logistics, ensuring swift and efficient service delivery, enhancing customer satisfaction and loyalty.

Brand Protection: Registering brands with Amazon Brand Registry to safeguard intellectual property and build a trustworthy and accurate brand image.

The backbone of the operation, TMA (The Management Arm), focused on seamless integration and execution of processes, allowing brands to concentrate on their core competencies.


Enhanced Brand Presence: The brands experienced a significant increase in visibility and market share, establishing a compelling presence on Amazon.

Profitable Sales: Within a quarter of launching on the platform, the brands witnessed substantial sales growth, reaping lucrative profits.

Customer Satisfaction and Loyalty: Elevated customer service and efficient delivery led to improved customer satisfaction, fostering brand loyalty.


A partnered brand, JMP Brands, reaped a 150% increase in sales within the first quarter of collaboration with CRJR Partners. The integration of advanced advertising strategies and logistics optimization during the holiday season allowed ABC Innovations to carve a niche and receive commendable customer feedback, validating the effectiveness of CRJR Partners’ comprehensive approach.


CRJR Partners’ Amazon Brand Partnership Program has emerged as an instrumental solution for brands aspiring to penetrate and thrive on the Amazon platform. By mitigating the inherent challenges and delivering end-to-end, tailored strategies and management, CRJR Partners is redefining brand success stories on Amazon, contributing to sustainable growth and market leadership.

MCM Nutrition

MCM Nutrition

Case Study

The Machine Agency’s Launch of MCM Nutrition: A Family-Inspired, Keto-Focused Brand with an ‘Amazon First’ Mentality


In 2019, The Machine Agency (TMA) teamed up with MCM Nutrition, a brand that aspired to make a significant impact in the keto market. Led by co-founder Cash Riley, Jr., who had previously navigated two companies to success using an ‘Amazon First’ strategy, MCM Nutrition was named affectionately after his family—wife Monique, son Cash, and daughter Madison. This case study elucidates the strategies and outcomes of this unique and personal brand journey.


MCM Nutrition

Co-founded by Cash Riley, Jr., MCM Nutrition specialized in premium keto-friendly protein and MCT oil drinks. Inspired by his family and fueled by his experience in applying an ‘Amazon First’ approach in his previous ventures, Cash aimed to create a legacy brand.


Build a unique brand identity that would resonate in the highly competitive keto marketplace.

Engage a niche audience of keto enthusiasts effectively.

Translate Cash Riley, Jr.’s successful ‘Amazon First’ approach into exponential sales growth for MCM Nutrition.



  1. Brand Positioning & Identity:
    Incorporating Cash Riley, Jr.’s vision and family inspiration, TMA established MCM as a premium, family-centric, and scientifically-backed keto brand.
  1. Digital Presence:
    A content-rich, SEO-optimized website was developed that directed visitors seamlessly to the Amazon storefront for MCM Nutrition.
  1. Amazon-First Strategy:
    Intensive Amazon listing optimization, coupled with high-quality imagery and keyword-focused product descriptions, ensured high visibility on the platform.
  1. Social Media & Influencer Partnerships:
    Keto influencers and communities were targeted to funnel quality traffic to the Amazon product listings.

  1. Paid Advertising:
    Amazon Sponsored Products, Amazon Sponsored Brands, Amazon Sponsored Display along with Google and YouTube PPC campaigns, were strategically implemented to target keto-specific search queries.

  1. Content Marketing:
    A wide array of content—blogs, guest appearances, videos—was generated to educate the keto community and guide them to MCM Nutrition’s Amazon store.

  1. Amazon Marketing Tools:
    The strategic use of Amazon Marketing Tools, including the Vine Program for early reviews, Amazon Live for real-time customer engagement, Coupons for sales incentives, Sponsored Products for enhanced visibility, Amazon Storefront for brand consolidation, and Deal of the Day for flash sales, was instrumental in catapulting MCM Nutrition to achieve success on the platform.

  • Amazon Vine Program: Utilized to generate early reviews for new products.
  • Amazon Live: Conducted live streaming sessions to showcase products and answer consumer questions in real-time.
  • Coupons: Offered time-sensitive discounts to incentivize purchases.
  • Sponsored Products: Utilized PPC ads to improve product visibility.
  • Amazon Storefront: Created a branded store to consolidate all products.

Deal of the Day:
Participated in flash sales to boost short-term revenue.


Top Seller on Amazon:
MCM Nutrition emerged as a top-rated seller in its category within six months.

Strong Brand Identity:
Gaining features in reputed health and keto publications, the brand cemented its authority and credibility.

Skyrocketing Traffic:
A 320% rise in organic traffic was funneled effectively to Amazon, leading to a conversion rate increase of 75%.

Social Media Success:
With influencer campaigns, MCM Nutrition experienced a 480% increase in Instagram followers and a 400% jump in Facebook followers within the first year.

Exceptional Sales:
Overall sales soared by 385% in the first year, vastly exceeding initial projections to reach over 1M in sales.


The success story of MCM Nutrition is a testament to the power of combining a personalized brand vision with a data-driven ‘Amazon First’ approach. Under the guidance of Cash Riley, Jr., and with the strategic expertise of The Machine Agency, MCM Nutrition not only dominated the keto supplement category on Amazon but also built a brand that holds deep personal value, making it a true family legacy.

Remington Solar

Remington Solar

Case Study

A case study incorporating the company’s partnerships with Amazon, Sam’s Club, and Home Depot, as well as their use of Fulfillment by Merchant (FBM)


Remington Solar, an industry leader in solar ventilation for attics, garages, and greenhouses, achieved transformative growth through strategic collaborations with The Machine Agency (TMA), Amazon, Sam’s Club, and Home Depot. This case study examines how TMA’s multi-platform strategy, incorporating Amazon’s FBA and FBM, Sam’s Club, and Home Depot, propelled Remington Solar to unparalleled success.


Remington Solar

Famed for their dedication to sustainability and energy efficiency, Remington Solar initially served a niche market but aspired for broader brand recognition and expansion.


Position Remington Solar as the leading brand for solar ventilation solutions across multiple platforms, including Amazon, Sam’s Club, and Home Depot. Leverage the distribution capabilities of each platform for scalable international distribution. Utilize diverse marketing and promotional tools across platforms to boost sales and elevate brand awareness.



Multi-Platform Focus:

Prioritized Amazon, Sam’s Club, and Home Depot as key sales and marketing platforms to reach a wider audience.

Diversified Fulfillment:
Utilized Amazon’s Fulfillment by Amazon (FBA) program for some products and Fulfillment by Merchant (FBM) for others to ensure flexible, cost-effective logistics. Also leveraged Sam’s Club and Home Depot’s established distribution channels.

Amazon Marketing Initiatives:

  • Amazon Vine Program
  • Amazon Coupons
  • Amazon Brand Store
  • Sponsored Products and Display Ads

Sam’s Club Marketing Initiatives:

  • Sam’s Club Instant Savings
  • Exclusive Packaging
  • E-mail marketing campaigns

Home Depot Marketing Initiatives: 

  • In-Store Product Displays
  • Home Depot Online Listings
  • Seasonal Promotions
  • Home Depot Workshops for DIY customers

Influencer Collaborations:
Capitalized on manufacture networks tied to each platform to build brand credibility and extend reach.


Exponential Sales Growth:

Achieved a 700% increase in sales in the first year across all platforms.

Best-Selling Status:
Earned the #1 Best Seller tag on Amazon within five months.

Customer Engagement:
A 75% surge in customer interaction rates across all platforms.

Operational Efficiency:
Realized a 40% reduction in operational costs, partly thanks to FBM and other diversified fulfillment strategies.


The multi-platform collaboration between Remington Solar, The Machine Agency, Amazon, Sam’s Club, and Home Depot has set a new industry standard for strategic growth. Remington Solar has not only become the go-to brand for solar ventilation but has also demonstrated how to leverage multiple retail channels for sustainable and efficient scaling.