How TMA Drives Amazon Sales with SEO Funnels

How TMA Drives Amazon Sales with SEO Funnels

Search Engine Optimization (SEO) attracts targeted search traffic that is likely to convert. The Machine Agency (TMA) does this by creating relevant, optimized articles to address prospects’ needs and questions.

Executive Summary

• TMA’s Content Marketing leads the customer through 3 funnel stages: Awareness, Consideration and Conversion.
• TMA uses data from your Amazon sales to create content tailored to customer needs, questions and search intent.
• TMA uses proprietary software to create, monitor and refine your campaigns to increase conversion in each funnel phase.
• Content Marketing increases Amazon sales and cuts your ad budget by driving traffic to your listing with zero PPC cost.

Understanding SEO and Its Importance

SEO, or Search Engine Optimization, aligns your content with what search engines value and what your audience seeks.
TMA starts with a substantial advantage: DATA. Your Amazon campaigns are already tracked by our custom-built software, giving you an unfair advantage you can now apply to Google.
We use this in-house data to create targeted content that satisfies Search Intent. Search Intent is what users are actively looking for when they type a query.
Matching your content to this intent raises your appearance in search results, which drives page traffic, brand awareness, and new customers.


The Stages of the SEO Funnel

Top of the Funnel: Awareness

At the top of the funnel, your goal is to generate awareness. Your content should be designed to educate and inform, focusing on broad topics related to your industry.

Why publish on OTHER sites? We publish on sites with strong traffic to: drive referral traffic to your site, expand your brand’s visibility to new customers, and to raise your rank in search results.
Find and Engage Customers: We tailor your content to the questions, needs, and interests of your readers while establishing a helpful relationship with the publishing site
Obtain Backlinks: Backlinks are links from other websites back to content on your website. These are a crucial signal to Google, and buoy your site’s search rank quickly
Content type: Blog posts and infographics on Other Sites
Keywords: Broad, informational, inspirational, fun
Objectives: Expand brand presence, widen funnel and secure a link back to Your Site
Example: Ways to Incorporate Fasion into Home Decor

Middle of the Funnel: Consideration

During the mid-funnel Consideration phase, your audience is considering whether your offer fits their needs. Your content here should go deeper into specific features, benefits, and pain points.
To captivate your audience, blog posts should deliver value and resonate with the interests of your readers. Here’s how you can make them more engaging:
Engage Your Audience: Tailor your content to their questions, needs, and interests
Present Your Call to Action: While educating your audience, present your solution
Content types: Blog posts and infographics on Your Site
Keywords: More focused, problem-solving, technical
Objectives: Address specific user problems, provide comparison, prevent returns
Example: How to Clean Bed Pillows

Bottom of the Funnel: Conversion

At the base of your funnel are commerce-focused Landing pages that guide visitors toward a desired action. We feature persuasive, conversion-focused content to reassure users that your product is the right choice and to proceed with checkout, either on your site or on Amazon.
Focus on the Sale: We ensure your message is clear with a compelling call to action (CTA).
Visually Appealing: We use design strategies that direct attention to the CTA while
providing a pleasant user experience. This page is concise and focused on the CTA.
Content types: Testimonials, product demos, free trials, can be an Amazon page
Keywords: High intent, transactional
Objective: Encourage action and close the sale
Example: 30 Best Cozy Throw Pillows

Frequently Asked Questions

What metrics are important for monitoring the top of the funnel in SEO?

Important metrics for the top of the funnel in SEO include website traffic, click-through rates, bounce rates, and indexed pages. TMA uses these and dozens of other indices to gauge effectiveness.

Can you provide some examples of successful SEO funnels?

Successful SEO funnels in digital marketing feature a synergy between high-quality content, strategic keyword targeting and user-friendly website design to engage and move readers through the funnel stages. Here are two examples:

Services and Products




Law and Software-as-a-Service (SAAS)




What are the key stages along an SEO marketing funnel?

Awareness, where potential customers first encounter your content; Consideration, where you pique their curiosity with more detailed information; Conversion, where they become customers.

In what ways does an SEO funnel differ from a traditional sales funnel?

TMA’s SEO sales funnel drives your organic traffic and brand visibility. We emphasize content value and user experience as key drivers at each stage, rather than direct sales pressure.

How does SEO integrate with other channels in a comprehensive marketing funnel strategy?

Content is King. Whether you focus on Amazon traffic, social media, email marketing or paid advertising, you need content that engages and motivates your readers.

SEO integrates particularly well with Amazon, as the Amazon page for your products can serve as the Landing Page at the base of your funnel. SEO augments your current processes and success.
Knowledge is your Company, Products are your Transaction, Content Marketing Elevates Both.

Mastering Amazon: The Machine Agency’s WINNING Strategy for US Market Entry

Mastering Amazon: The Machine Agency’s WINNING Strategy for US Market Entry


For brand owners eyeing the lucrative US market, the path to success on Amazon can seem daunting. That’s where The Machine Agency steps in, transforming challenges into triumphs. Our unique WINNING Strategy Process, crafted by Cash Riley Jr., is more than a success formula; it’s a testament to our dedication in making your brand a powerhouse in the US market.

Why The Machine Agency?

As a brand owner, you want more than just promises; you need results. At The Machine Agency, we don’t just talk about success – we create it. Our track record in expanding brands into the US market through Amazon speaks volumes. It’s not just about entering the market; it’s about dominating it.

The WINNING Strategy Process: Your Blueprint to Success

🌟 W – Watchful Market Analysis:
Understanding the US market is key. We don’t just follow trends; we predict and act on them, keeping your brand ahead.

🌟 I – Innovative Optimization:
Every aspect of your Amazon presence, fine-tuned for peak performance – that’s our promise.

🌟 N – Nuanced Advertising:
Our advertising strategies on Amazon aren’t just effective; they’re transformative, ensuring your brand connects with the American audience.

🌟 N – Network Growth:
Expanding into the US isn’t just about selling; it’s about building lasting relationships. We grow networks that grow brands.

🌟 I – Integrated Technology:
Using the latest tech, we ensure your brand’s Amazon operations are seamless, efficient, and always ahead of the curve.

🌟 N – Navigational Excellence:
Navigating Amazon’s complexities? Leave it to us. We guide you through, ensuring a smooth journey to success.

🌟 G – Goal-Oriented Strategies:
Your ambitions are our commands. Every step we take is aligned with your brand’s goals for the US market.

    Beyond Strategy: A Partnership for Success

    Choosing The Machine Agency means you’re not just getting a service; you’re gaining a partner dedicated to your brand’s growth. We don’t rest until your brand reaches the heights you’ve envisioned. Remember, ‘the machine never stops’.

    Hashtag Heaven

    #TheMachineAgency #AmazonSuccess #USMarketExpansion #WINNINGStrategy #EcommerceExcellence #BrandGrowth #CashRileyJr #USExpansion #AmazonMarketing

    Your Brand’s US Journey Begins Here

    Ready to conquer the US market with a partner who understands your vision and has the expertise to make it a reality? Let’s connect and discuss how The Machine Agency can make your brand the next big thing in the US.

    Discover Your Brand’s Potential with The Machine Agency

    Embark on a journey with The Machine Agency, where your brand’s US market success on Amazon is not just a possibility – it’s a promise. With our WINNING Strategy Process and a commitment that ‘the machine never stops’, your brand is set for an unparalleled trajectory of growth and dominance.

    Updates to Amazon’s Handling Time for Fulfilled by Merchant Brands

    Updates to Amazon’s Handling Time for Fulfilled by Merchant Brands


    Amazon has introduced significant updates to its handling time management for sellers who fulfill their own orders, particularly beneficial during the high-volume holiday season. These enhancements aim to present more precise delivery estimates to shoppers, potentially increasing sales for brands.

    Understanding Automated Handling Time

    Automated handling time, a feature determining handling times for each SKU based on historical performance, has been improved in the following ways as of September 2023:

    Same-Day Handling Time: This update applies a same-day handling time for SKUs dispatched on the order day, ensuring more accurate delivery predictions.

    Handling Capacity Override: Sellers can now manually adjust the automated order-handling capacity, derived from past performance, if their operational capabilities have improved.

    Reverting Option: Opting out of automated handling time will reset the SKU-specific handling time to its prior state, allowing sellers to experiment with the feature without losing their original settings.

    Amazon’s New Approach to Default Handling Time

    Amazon has removed the 2-day default handling time option for brands in the Fulfilled by Merchant program. This change reflects the fact that 85% of sellers fulfill orders within a day. The implications are as follows:

    • 2-Day Handling for Specific SKUs: For SKUs historically taking over a day to process without a set SKU-level handling time, Amazon will automatically apply a 2-day handling time, overriding the default.

    • 1-Day Default Handling Time: SKUs historically processed in a day or less, without a specific handling time, will adhere to the updated 1-day default.

    • No Change for Existing SKU-Specific Times: SKUs with pre-set specific handling times remain unaffected.

      Additional Flexibility for Brands

      Brands can set an Order Handling Capacity to buffer against order influxes. They can also define SKU-specific Handling Times, useful for products requiring more than a day for dispatch. This customization allows brands to maintain a balance between operational efficiency and customer expectations.

      TMA Analysis

      Amazon’s move towards shorter, more precise Handling Times aligns with the trend of brands often setting needlessly extended times. This habit leads to shoppers seeing longer estimated delivery dates. By fine-tuning these settings, especially for key SKUs during the holiday season, brands can make their offers more appealing, potentially boosting sales. The Machine Agency advises a thorough review of Handling Time settings across your FBM catalog to optimize for the upcoming seasonal rush.

      Beyond Reviews: The New Paradigm to Drive Sales on Amazon

      Beyond Reviews: The New Paradigm to Drive Sales on Amazon


      In the not-so-distant past, reviews on Amazon acted as the north star for potential customers. A high number of positive reviews almost guaranteed an influx of sales, and many brands believed that the more reviews they accumulated, the higher their chances of success. However, as with many things on the internet, this system found its loophole exploiters.

      The proliferation of fake reviews and seller-generated feedback has caused consumers to approach these once-trusted testimonies with skepticism. The Amazon review system, though still valuable to some extent, no longer holds the credibility it once did. So, what’s the way forward for brands wanting to establish trust and drive sales on Amazon?

      The Age of Community-Driven Brands

      Enter the era of community-driven brands. As the proverb goes, “It takes a village to raise a child,” similarly, it takes a community to uplift a brand to the pinnacle of success. Building a brand isn’t just about selling a product anymore; it’s about establishing a tribe of loyal followers whose opinions are revered and trusted.

      Why Community Matters More Than Ever

      Authenticity: Communities aren’t built overnight. They’re nurtured over time through genuine interaction, understanding, and mutual respect. A well-engaged community reflects the brand’s authenticity, making its recommendations more trustworthy.

      Feedback Loop: Instead of sifting through potentially fake reviews, brands can tap into their community for genuine feedback, ensuring that products evolve according to real consumer needs.

      Word-of-Mouth: Personal recommendations have always been powerful. A recommendation from someone within a trusted community carries significant weight. When members of your brand’s community share their positive experiences, it resonates more authentically than any Amazon review ever could.

      Harnessing the Power of Community

      For brands looking to thrive on platforms like Amazon, here are a few steps to cultivate and leverage your community:

      1. Engage Beyond Selling: Use platforms like social media, forums, and newsletters to engage with your audience. Share stories, address concerns, and celebrate successes together.

      2. Create Exclusive Experiences: Offer your community exclusive deals, sneak peeks, or opportunities to test new products. Make them feel valued.

      3. Encourage Sharing: Motivate your community members to share their experiences and stories. When genuine stories are shared, they have the potential to influence far more than any fabricated review.


      In conclusion, while reviews on Amazon will always have some influence, the era of community-driven brands is upon us. Brands that understand the value of genuine community interactions and can harness its power will undoubtedly have an edge in the market. Let your community be the genuine voice of your brand, and let their trusted opinions drive your success on Amazon.

      CRJR Partners

      CRJR Partners

      Case Study

      Amazon Brand Partnership Program


      CRJR Partners, a strategic collaborator and exclusive seller for various brands on Amazon, specializes in navigating the complexities of the Amazon platform. The firm is devoted to enhancing brand visibility, adhering to MAP policies, and providing comprehensive services including advertising, marketing logistics, customer service, and brand management to drive global growth and market dominance.


      CRJR Partners aims to empower diverse brands to efficiently grow, scale, and establish a formidable presence on Amazon by overcoming inherent challenges and complexities. The objective is to formulate and implement robust advertising strategies to optimize brand visibility and drive profitable sales.


      Platform Complexity: Many brands refrain from exploring Amazon due to its intricate operational and management processes.

      Brand Visibility: Achieving and maintaining a solid brand presence amid Amazon’s competitive landscape is daunting for numerous brands.

      Policy Adherence: Strict adherence to Amazon’s multifaceted policies, including MAP, is resource-intensive and challenging for various brands.


      CRJR Partners offered an all-encompassing solution by managing the brands’ entire operations on Amazon:

      Adherence to MAP Policies: Ensuring stringent compliance with the brand’s MAP policy to maintain price integrity.

      Comprehensive Advertising: Utilizing Amazon Advertising solutions to bolster brand visibility and drive traffic, thereby improving conversion rates.

      Optimized Logistics: Enrolling brands in Fulfillment by Amazon (FBA) to streamline logistics, ensuring swift and efficient service delivery, enhancing customer satisfaction and loyalty.

      Brand Protection: Registering brands with Amazon Brand Registry to safeguard intellectual property and build a trustworthy and accurate brand image.

      The backbone of the operation, TMA (The Management Arm), focused on seamless integration and execution of processes, allowing brands to concentrate on their core competencies.


      Enhanced Brand Presence: The brands experienced a significant increase in visibility and market share, establishing a compelling presence on Amazon.

      Profitable Sales: Within a quarter of launching on the platform, the brands witnessed substantial sales growth, reaping lucrative profits.

      Customer Satisfaction and Loyalty: Elevated customer service and efficient delivery led to improved customer satisfaction, fostering brand loyalty.


      A partnered brand, JMP Brands, reaped a 150% increase in sales within the first quarter of collaboration with CRJR Partners. The integration of advanced advertising strategies and logistics optimization during the holiday season allowed ABC Innovations to carve a niche and receive commendable customer feedback, validating the effectiveness of CRJR Partners’ comprehensive approach.


      CRJR Partners’ Amazon Brand Partnership Program has emerged as an instrumental solution for brands aspiring to penetrate and thrive on the Amazon platform. By mitigating the inherent challenges and delivering end-to-end, tailored strategies and management, CRJR Partners is redefining brand success stories on Amazon, contributing to sustainable growth and market leadership.