Logo-TMA-The-Machine-Agency
a
M

Mastering Amazon: The Machine Agency’s WINNING Strategy for US Market Entry

by | Dec 27, 2023 | Mastering Amazon

Mastering Amazon: The Machine Agency’s WINNING Strategy for US Market Entry

Introduction

For brand owners eyeing the lucrative US market, the path to success on Amazon can seem daunting. That’s where The Machine Agency steps in, transforming challenges into triumphs. Our unique WINNING Strategy Process, crafted by Cash Riley Jr., is more than a success formula; it’s a testament to our dedication in making your brand a powerhouse in the US market.

Why The Machine Agency?

As a brand owner, you want more than just promises; you need results. At The Machine Agency, we don’t just talk about success – we create it. Our track record in expanding brands into the US market through Amazon speaks volumes. It’s not just about entering the market; it’s about dominating it.

The WINNING Strategy Process: Your Blueprint to Success

🌟 W – Watchful Market Analysis:
Understanding the US market is key. We don’t just follow trends; we predict and act on them, keeping your brand ahead.

🌟 I – Innovative Optimization:
Every aspect of your Amazon presence, fine-tuned for peak performance – that’s our promise.

🌟 N – Nuanced Advertising:
Our advertising strategies on Amazon aren’t just effective; they’re transformative, ensuring your brand connects with the American audience.

🌟 N – Network Growth:
Expanding into the US isn’t just about selling; it’s about building lasting relationships. We grow networks that grow brands.

🌟 I – Integrated Technology:
Using the latest tech, we ensure your brand’s Amazon operations are seamless, efficient, and always ahead of the curve.

🌟 N – Navigational Excellence:
Navigating Amazon’s complexities? Leave it to us. We guide you through, ensuring a smooth journey to success.

🌟 G – Goal-Oriented Strategies:
Your ambitions are our commands. Every step we take is aligned with your brand’s goals for the US market.

    Beyond Strategy: A Partnership for Success

    Choosing The Machine Agency means you’re not just getting a service; you’re gaining a partner dedicated to your brand’s growth. We don’t rest until your brand reaches the heights you’ve envisioned. Remember, ‘the machine never stops’.

    Hashtag Heaven

    #TheMachineAgency #AmazonSuccess #USMarketExpansion #WINNINGStrategy #EcommerceExcellence #BrandGrowth #CashRileyJr #USExpansion #AmazonMarketing

    Your Brand’s US Journey Begins Here

    Ready to conquer the US market with a partner who understands your vision and has the expertise to make it a reality? Let’s connect and discuss how The Machine Agency can make your brand the next big thing in the US.

    Contact Us

    info@themachineagency.com

    Discover Your Brand’s Potential with The Machine Agency

    Embark on a journey with The Machine Agency, where your brand’s US market success on Amazon is not just a possibility – it’s a promise. With our WINNING Strategy Process and a commitment that ‘the machine never stops’, your brand is set for an unparalleled trajectory of growth and dominance.

    Updates to Amazon’s Handling Time for Fulfilled by Merchant Brands

    by | Nov 14, 2023 | Amazon Handling Time

    Updates to Amazon’s Handling Time for Fulfilled by Merchant Brands

    Introduction

    Amazon has introduced significant updates to its handling time management for sellers who fulfill their own orders, particularly beneficial during the high-volume holiday season. These enhancements aim to present more precise delivery estimates to shoppers, potentially increasing sales for brands.

    Understanding Automated Handling Time

    Automated handling time, a feature determining handling times for each SKU based on historical performance, has been improved in the following ways as of September 2023:

    Same-Day Handling Time: This update applies a same-day handling time for SKUs dispatched on the order day, ensuring more accurate delivery predictions.

    Handling Capacity Override: Sellers can now manually adjust the automated order-handling capacity, derived from past performance, if their operational capabilities have improved.

    Reverting Option: Opting out of automated handling time will reset the SKU-specific handling time to its prior state, allowing sellers to experiment with the feature without losing their original settings.

    Amazon’s New Approach to Default Handling Time

    Amazon has removed the 2-day default handling time option for brands in the Fulfilled by Merchant program. This change reflects the fact that 85% of sellers fulfill orders within a day. The implications are as follows:

    • 2-Day Handling for Specific SKUs: For SKUs historically taking over a day to process without a set SKU-level handling time, Amazon will automatically apply a 2-day handling time, overriding the default.

    • 1-Day Default Handling Time: SKUs historically processed in a day or less, without a specific handling time, will adhere to the updated 1-day default.

    • No Change for Existing SKU-Specific Times: SKUs with pre-set specific handling times remain unaffected.

      Additional Flexibility for Brands

      Brands can set an Order Handling Capacity to buffer against order influxes. They can also define SKU-specific Handling Times, useful for products requiring more than a day for dispatch. This customization allows brands to maintain a balance between operational efficiency and customer expectations.

      TMA Analysis

      Amazon’s move towards shorter, more precise Handling Times aligns with the trend of brands often setting needlessly extended times. This habit leads to shoppers seeing longer estimated delivery dates. By fine-tuning these settings, especially for key SKUs during the holiday season, brands can make their offers more appealing, potentially boosting sales. The Machine Agency advises a thorough review of Handling Time settings across your FBM catalog to optimize for the upcoming seasonal rush.

      Beyond Reviews: The New Paradigm to Drive Sales on Amazon

      by | Oct 19, 2023 | Beyond Reviews

      Beyond Reviews: The New Paradigm to Drive Sales on Amazon

      Introduction

      In the not-so-distant past, reviews on Amazon acted as the north star for potential customers. A high number of positive reviews almost guaranteed an influx of sales, and many brands believed that the more reviews they accumulated, the higher their chances of success. However, as with many things on the internet, this system found its loophole exploiters.

      The proliferation of fake reviews and seller-generated feedback has caused consumers to approach these once-trusted testimonies with skepticism. The Amazon review system, though still valuable to some extent, no longer holds the credibility it once did. So, what’s the way forward for brands wanting to establish trust and drive sales on Amazon?

      The Age of Community-Driven Brands

      Enter the era of community-driven brands. As the proverb goes, “It takes a village to raise a child,” similarly, it takes a community to uplift a brand to the pinnacle of success. Building a brand isn’t just about selling a product anymore; it’s about establishing a tribe of loyal followers whose opinions are revered and trusted.

      Why Community Matters More Than Ever

      Authenticity: Communities aren’t built overnight. They’re nurtured over time through genuine interaction, understanding, and mutual respect. A well-engaged community reflects the brand’s authenticity, making its recommendations more trustworthy.

      Feedback Loop: Instead of sifting through potentially fake reviews, brands can tap into their community for genuine feedback, ensuring that products evolve according to real consumer needs.

      Word-of-Mouth: Personal recommendations have always been powerful. A recommendation from someone within a trusted community carries significant weight. When members of your brand’s community share their positive experiences, it resonates more authentically than any Amazon review ever could.

      Harnessing the Power of Community

      For brands looking to thrive on platforms like Amazon, here are a few steps to cultivate and leverage your community:

      1. Engage Beyond Selling: Use platforms like social media, forums, and newsletters to engage with your audience. Share stories, address concerns, and celebrate successes together.

      2. Create Exclusive Experiences: Offer your community exclusive deals, sneak peeks, or opportunities to test new products. Make them feel valued.

      3. Encourage Sharing: Motivate your community members to share their experiences and stories. When genuine stories are shared, they have the potential to influence far more than any fabricated review.

      Conclusions

      In conclusion, while reviews on Amazon will always have some influence, the era of community-driven brands is upon us. Brands that understand the value of genuine community interactions and can harness its power will undoubtedly have an edge in the market. Let your community be the genuine voice of your brand, and let their trusted opinions drive your success on Amazon.

      CRJR Partners

      by | Oct 1, 2023 | Case study

      CRJR Partners

      Case Study

      Amazon Brand Partnership Program

      OVERVIEW

      CRJR Partners, a strategic collaborator and exclusive seller for various brands on Amazon, specializes in navigating the complexities of the Amazon platform. The firm is devoted to enhancing brand visibility, adhering to MAP policies, and providing comprehensive services including advertising, marketing logistics, customer service, and brand management to drive global growth and market dominance.

      OBJECTIVE

      CRJR Partners aims to empower diverse brands to efficiently grow, scale, and establish a formidable presence on Amazon by overcoming inherent challenges and complexities. The objective is to formulate and implement robust advertising strategies to optimize brand visibility and drive profitable sales.

      CHALLENGES

      Platform Complexity: Many brands refrain from exploring Amazon due to its intricate operational and management processes.

      Brand Visibility: Achieving and maintaining a solid brand presence amid Amazon’s competitive landscape is daunting for numerous brands.

      Policy Adherence: Strict adherence to Amazon’s multifaceted policies, including MAP, is resource-intensive and challenging for various brands.

      SOLUTIONS AND IMPLEMENTATION

      CRJR Partners offered an all-encompassing solution by managing the brands’ entire operations on Amazon:

      Adherence to MAP Policies: Ensuring stringent compliance with the brand’s MAP policy to maintain price integrity.

      Comprehensive Advertising: Utilizing Amazon Advertising solutions to bolster brand visibility and drive traffic, thereby improving conversion rates.

      Optimized Logistics: Enrolling brands in Fulfillment by Amazon (FBA) to streamline logistics, ensuring swift and efficient service delivery, enhancing customer satisfaction and loyalty.

      Brand Protection: Registering brands with Amazon Brand Registry to safeguard intellectual property and build a trustworthy and accurate brand image.

      The backbone of the operation, TMA (The Management Arm), focused on seamless integration and execution of processes, allowing brands to concentrate on their core competencies.

      OUTCOME

      Enhanced Brand Presence: The brands experienced a significant increase in visibility and market share, establishing a compelling presence on Amazon.

      Profitable Sales: Within a quarter of launching on the platform, the brands witnessed substantial sales growth, reaping lucrative profits.

      Customer Satisfaction and Loyalty: Elevated customer service and efficient delivery led to improved customer satisfaction, fostering brand loyalty.

      SUCCESS STORY

      A partnered brand, JMP Brands, reaped a 150% increase in sales within the first quarter of collaboration with CRJR Partners. The integration of advanced advertising strategies and logistics optimization during the holiday season allowed ABC Innovations to carve a niche and receive commendable customer feedback, validating the effectiveness of CRJR Partners’ comprehensive approach.

      Conclusions

      CRJR Partners’ Amazon Brand Partnership Program has emerged as an instrumental solution for brands aspiring to penetrate and thrive on the Amazon platform. By mitigating the inherent challenges and delivering end-to-end, tailored strategies and management, CRJR Partners is redefining brand success stories on Amazon, contributing to sustainable growth and market leadership.

      MCM Nutrition

      by | Sep 27, 2023 | Case study

      MCM Nutrition

      Case Study

      The Machine Agency’s Launch of MCM Nutrition: A Family-Inspired, Keto-Focused Brand with an ‘Amazon First’ Mentality

      INTRODUCTION

      In 2019, The Machine Agency (TMA) teamed up with MCM Nutrition, a brand that aspired to make a significant impact in the keto market. Led by co-founder Cash Riley, Jr., who had previously navigated two companies to success using an ‘Amazon First’ strategy, MCM Nutrition was named affectionately after his family—wife Monique, son Cash, and daughter Madison. This case study elucidates the strategies and outcomes of this unique and personal brand journey.

      CLIENT BACKGROUND

      MCM Nutrition

      Co-founded by Cash Riley, Jr., MCM Nutrition specialized in premium keto-friendly protein and MCT oil drinks. Inspired by his family and fueled by his experience in applying an ‘Amazon First’ approach in his previous ventures, Cash aimed to create a legacy brand.

      CHALLENGES

      Build a unique brand identity that would resonate in the highly competitive keto marketplace.

      Engage a niche audience of keto enthusiasts effectively.

      Translate Cash Riley, Jr.’s successful ‘Amazon First’ approach into exponential sales growth for MCM Nutrition.

      TMA’S STRATEGY

       

      1. Brand Positioning & Identity:
        Incorporating Cash Riley, Jr.’s vision and family inspiration, TMA established MCM as a premium, family-centric, and scientifically-backed keto brand.
      1. Digital Presence:
        A content-rich, SEO-optimized website was developed that directed visitors seamlessly to the Amazon storefront for MCM Nutrition.
      1. Amazon-First Strategy:
        Intensive Amazon listing optimization, coupled with high-quality imagery and keyword-focused product descriptions, ensured high visibility on the platform.
      1. Social Media & Influencer Partnerships:
        Keto influencers and communities were targeted to funnel quality traffic to the Amazon product listings.

      1. Paid Advertising:
        Amazon Sponsored Products, Amazon Sponsored Brands, Amazon Sponsored Display along with Google and YouTube PPC campaigns, were strategically implemented to target keto-specific search queries.

      1. Content Marketing:
        A wide array of content—blogs, guest appearances, videos—was generated to educate the keto community and guide them to MCM Nutrition’s Amazon store.

      1. Amazon Marketing Tools:
        The strategic use of Amazon Marketing Tools, including the Vine Program for early reviews, Amazon Live for real-time customer engagement, Coupons for sales incentives, Sponsored Products for enhanced visibility, Amazon Storefront for brand consolidation, and Deal of the Day for flash sales, was instrumental in catapulting MCM Nutrition to achieve success on the platform.

      • Amazon Vine Program: Utilized to generate early reviews for new products.
      • Amazon Live: Conducted live streaming sessions to showcase products and answer consumer questions in real-time.
      • Coupons: Offered time-sensitive discounts to incentivize purchases.
      • Sponsored Products: Utilized PPC ads to improve product visibility.
      • Amazon Storefront: Created a branded store to consolidate all products.

      Deal of the Day:
      Participated in flash sales to boost short-term revenue.

      RESULTS

      Top Seller on Amazon:
      MCM Nutrition emerged as a top-rated seller in its category within six months.

      Strong Brand Identity:
      Gaining features in reputed health and keto publications, the brand cemented its authority and credibility.

      Skyrocketing Traffic:
      A 320% rise in organic traffic was funneled effectively to Amazon, leading to a conversion rate increase of 75%.

      Social Media Success:
      With influencer campaigns, MCM Nutrition experienced a 480% increase in Instagram followers and a 400% jump in Facebook followers within the first year.

      Exceptional Sales:
      Overall sales soared by 385% in the first year, vastly exceeding initial projections to reach over 1M in sales.

      Conclusions

      The success story of MCM Nutrition is a testament to the power of combining a personalized brand vision with a data-driven ‘Amazon First’ approach. Under the guidance of Cash Riley, Jr., and with the strategic expertise of The Machine Agency, MCM Nutrition not only dominated the keto supplement category on Amazon but also built a brand that holds deep personal value, making it a true family legacy.