Search Engine Optimization (SEO) attracts targeted search traffic that is likely to convert. The Machine Agency (TMA) does this by creating relevant, optimized articles to address prospects’ needs and questions.
• TMA’s Content Marketing leads the customer through 3 funnel stages: Awareness, Consideration and Conversion.
• TMA uses data from your Amazon sales to create content tailored to customer needs, questions and search intent.
• TMA uses proprietary software to create, monitor and refine your campaigns to increase conversion in each funnel phase.
• Content Marketing increases Amazon sales and cuts your ad budget by driving traffic to your listing with zero PPC cost.
Understanding SEO and Its Importance
SEO, or Search Engine Optimization, aligns your content with what search engines value and what your audience seeks.
TMA starts with a substantial advantage: DATA. Your Amazon campaigns are already tracked by our custom-built software, giving you an unfair advantage you can now apply to Google.
We use this in-house data to create targeted content that satisfies Search Intent. Search Intent is what users are actively looking for when they type a query.
Matching your content to this intent raises your appearance in search results, which drives page traffic, brand awareness, and new customers.
The Stages of the SEO Funnel
Top of the Funnel: Awareness
At the top of the funnel, your goal is to generate awareness. Your content should be designed to educate and inform, focusing on broad topics related to your industry.
Why publish on OTHER sites? We publish on sites with strong traffic to: drive referral traffic to your site, expand your brand’s visibility to new customers, and to raise your rank in search results.
• Find and Engage Customers: We tailor your content to the questions, needs, and interests of your readers while establishing a helpful relationship with the publishing site
• Obtain Backlinks: Backlinks are links from other websites back to content on your website. These are a crucial signal to Google, and buoy your site’s search rank quickly
• Content type: Blog posts and infographics on Other Sites
• Keywords: Broad, informational, inspirational, fun
• Objectives: Expand brand presence, widen funnel and secure a link back to Your Site
• Example: Ways to Incorporate Fasion into Home Decor
Middle of the Funnel: Consideration
During the mid-funnel Consideration phase, your audience is considering whether your offer fits their needs. Your content here should go deeper into specific features, benefits, and pain points.
To captivate your audience, blog posts should deliver value and resonate with the interests of your readers. Here’s how you can make them more engaging:
• Engage Your Audience: Tailor your content to their questions, needs, and interests
• Present Your Call to Action: While educating your audience, present your solution
• Content types: Blog posts and infographics on Your Site
• Keywords: More focused, problem-solving, technical
• Objectives: Address specific user problems, provide comparison, prevent returns
• Example: How to Clean Bed Pillows
Bottom of the Funnel: Conversion
At the base of your funnel are commerce-focused Landing pages that guide visitors toward a desired action. We feature persuasive, conversion-focused content to reassure users that your product is the right choice and to proceed with checkout, either on your site or on Amazon.
• Focus on the Sale: We ensure your message is clear with a compelling call to action (CTA).
• Visually Appealing: We use design strategies that direct attention to the CTA while
providing a pleasant user experience. This page is concise and focused on the CTA.
• Content types: Testimonials, product demos, free trials, can be an Amazon page
• Keywords: High intent, transactional
• Objective: Encourage action and close the sale
• Example: 30 Best Cozy Throw Pillows
Frequently Asked Questions
What metrics are important for monitoring the top of the funnel in SEO?
Important metrics for the top of the funnel in SEO include website traffic, click-through rates, bounce rates, and indexed pages. TMA uses these and dozens of other indices to gauge effectiveness.
Can you provide some examples of successful SEO funnels?
Successful SEO funnels in digital marketing feature a synergy between high-quality content, strategic keyword targeting and user-friendly website design to engage and move readers through the funnel stages. Here are two examples:
Services and Products
Law and Software-as-a-Service (SAAS)
What are the key stages along an SEO marketing funnel?
Awareness, where potential customers first encounter your content; Consideration, where you pique their curiosity with more detailed information; Conversion, where they become customers.
In what ways does an SEO funnel differ from a traditional sales funnel?
TMA’s SEO sales funnel drives your organic traffic and brand visibility. We emphasize content value and user experience as key drivers at each stage, rather than direct sales pressure.
How does SEO integrate with other channels in a comprehensive marketing funnel strategy?
Content is King. Whether you focus on Amazon traffic, social media, email marketing or paid advertising, you need content that engages and motivates your readers.
SEO integrates particularly well with Amazon, as the Amazon page for your products can serve as the Landing Page at the base of your funnel. SEO augments your current processes and success.
Knowledge is your Company, Products are your Transaction, Content Marketing Elevates Both.