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Updates to Amazon’s Handling Time for Fulfilled by Merchant Brands

by | Nov 14, 2023 | Amazon Handling Time, Blog article

Updates to Amazon’s Handling Time for Fulfilled by Merchant Brands

Introduction

Amazon has introduced significant updates to its handling time management for sellers who fulfill their own orders, particularly beneficial during the high-volume holiday season. These enhancements aim to present more precise delivery estimates to shoppers, potentially increasing sales for brands.

Understanding Automated Handling Time

Automated handling time, a feature determining handling times for each SKU based on historical performance, has been improved in the following ways as of September 2023:

Same-Day Handling Time: This update applies a same-day handling time for SKUs dispatched on the order day, ensuring more accurate delivery predictions.

Handling Capacity Override: Sellers can now manually adjust the automated order-handling capacity, derived from past performance, if their operational capabilities have improved.

Reverting Option: Opting out of automated handling time will reset the SKU-specific handling time to its prior state, allowing sellers to experiment with the feature without losing their original settings.

Amazon’s New Approach to Default Handling Time

Amazon has removed the 2-day default handling time option for brands in the Fulfilled by Merchant program. This change reflects the fact that 85% of sellers fulfill orders within a day. The implications are as follows:

  • 2-Day Handling for Specific SKUs: For SKUs historically taking over a day to process without a set SKU-level handling time, Amazon will automatically apply a 2-day handling time, overriding the default.

  • 1-Day Default Handling Time: SKUs historically processed in a day or less, without a specific handling time, will adhere to the updated 1-day default.

  • No Change for Existing SKU-Specific Times: SKUs with pre-set specific handling times remain unaffected.

    Additional Flexibility for Brands

    Brands can set an Order Handling Capacity to buffer against order influxes. They can also define SKU-specific Handling Times, useful for products requiring more than a day for dispatch. This customization allows brands to maintain a balance between operational efficiency and customer expectations.

    TMA Analysis

    Amazon’s move towards shorter, more precise Handling Times aligns with the trend of brands often setting needlessly extended times. This habit leads to shoppers seeing longer estimated delivery dates. By fine-tuning these settings, especially for key SKUs during the holiday season, brands can make their offers more appealing, potentially boosting sales. The Machine Agency advises a thorough review of Handling Time settings across your FBM catalog to optimize for the upcoming seasonal rush.

    Beyond Reviews: The New Paradigm to Drive Sales on Amazon

    by | Oct 19, 2023 | Beyond Reviews, Blog article

    Beyond Reviews: The New Paradigm to Drive Sales on Amazon

    Introduction

    In the not-so-distant past, reviews on Amazon acted as the north star for potential customers. A high number of positive reviews almost guaranteed an influx of sales, and many brands believed that the more reviews they accumulated, the higher their chances of success. However, as with many things on the internet, this system found its loophole exploiters.

    The proliferation of fake reviews and seller-generated feedback has caused consumers to approach these once-trusted testimonies with skepticism. The Amazon review system, though still valuable to some extent, no longer holds the credibility it once did. So, what’s the way forward for brands wanting to establish trust and drive sales on Amazon?

    The Age of Community-Driven Brands

    Enter the era of community-driven brands. As the proverb goes, “It takes a village to raise a child,” similarly, it takes a community to uplift a brand to the pinnacle of success. Building a brand isn’t just about selling a product anymore; it’s about establishing a tribe of loyal followers whose opinions are revered and trusted.

    Why Community Matters More Than Ever

    Authenticity: Communities aren’t built overnight. They’re nurtured over time through genuine interaction, understanding, and mutual respect. A well-engaged community reflects the brand’s authenticity, making its recommendations more trustworthy.

    Feedback Loop: Instead of sifting through potentially fake reviews, brands can tap into their community for genuine feedback, ensuring that products evolve according to real consumer needs.

    Word-of-Mouth: Personal recommendations have always been powerful. A recommendation from someone within a trusted community carries significant weight. When members of your brand’s community share their positive experiences, it resonates more authentically than any Amazon review ever could.

    Harnessing the Power of Community

    For brands looking to thrive on platforms like Amazon, here are a few steps to cultivate and leverage your community:

    1. Engage Beyond Selling: Use platforms like social media, forums, and newsletters to engage with your audience. Share stories, address concerns, and celebrate successes together.

    2. Create Exclusive Experiences: Offer your community exclusive deals, sneak peeks, or opportunities to test new products. Make them feel valued.

    3. Encourage Sharing: Motivate your community members to share their experiences and stories. When genuine stories are shared, they have the potential to influence far more than any fabricated review.

    Conclusions

    In conclusion, while reviews on Amazon will always have some influence, the era of community-driven brands is upon us. Brands that understand the value of genuine community interactions and can harness its power will undoubtedly have an edge in the market. Let your community be the genuine voice of your brand, and let their trusted opinions drive your success on Amazon.

    Elevate Your Walmart Marketplace Sales with Expert Account Management

    by | Sep 25, 2023 | Blog article, Walmart Marketplace

    Elevate Your Walmart Marketplace Sales with Expert Account Management

    Introduction

    Selling on Walmart’s online Marketplace offers a lucrative opportunity for businesses looking to expand their reach. Much like Amazon, Walmart Marketplace is teeming with competition and customers alike. Whether you’re new to Walmart or have been selling for a while, our expert Walmart account management services can help elevate your business.

    Why Walmart Marketplace

    Massive Customer Base: Walmart is a trusted name with a huge customer base, both online and offline.

    Less Competition: Compared to Amazon, Walmart Marketplace often has less competition for similar products, providing an opportunity to stand out.

    Simple Fee Structure: Walmart’s straightforward fee structure makes it easier to manage finances.

    Benefits of Professional Account Management

    Expertise: Understanding Walmart’s unique algorithms and policies can be daunting. Our experts are well-versed in the intricacies of Walmart Marketplace.

    Timesaving: Instead of spending hours managing your online store, you can focus on product development and other core business activities.

    Sales Growth: Through optimized listings, advertising strategies, and inventory management, we aim to maximize your sales and profitability.

    Services We Offer

    Listing Optimization: From SEO-rich titles to high-quality images and descriptions, we make your products more appealing and discoverable.

    Advertising and Promotions: Utilizing Walmart’s Sponsored Products to make your items more visible.

    Analytics and Reporting: Regular reporting to keep you updated on performance metrics, such as impressions, clicks, and conversion rates.

    Inventory Management: We ensure that you never miss a sale due to out-of-stock issues.

    Conclusions

    Walmart Marketplace is an avenue too promising to ignore. With our comprehensive account management services, you can capitalize on this platform to grow your business exponentially. Contact us today to learn more about how we can help you succeed on Walmart Marketplace.

    The Power of Amazon Brand Registry: Why You Need It

    by | Sep 25, 2023 | Blog article, Brand Registry

    The Power of Amazon Brand Registry: Why You Need It

    Introduction

    Amazon Brand Registry offers invaluable tools to protect your brand and increase your product’s visibility. If you’re not registered yet, you’re missing out.

    Benefits of Brand Strategy

    Brand Protection: Combat counterfeiters and unauthorized sellers.

    Enhanced Content: Access to A+ content and brand-specific storefronts.

    Advanced Analytics: Gain deeper insights into customer behavior.

    How We Can Help

    Registration Process: We’ll guide you through every step.

    Brand Monitoring: Continuous monitoring to identify infringements.

    Content Optimization: Utilize A+ content to showcase your brand effectively.

    Conclusions

    Amazon Brand Registry is a powerful tool for brand protection and enhancement. Our services make the process seamless and more effective. Contact us today to protect your brand on Amazon.

    Mastering Amazon FBA with Expert Management

    by | Sep 25, 2023 | Amazon FBA, Blog article

    Mastering Amazon FBA with Expert Management

    Introduction

    Fulfillment by Amazon (FBA) offers a host of advantages, from Prime shipping to customer service. Managing FBA can be tricky, but our experts can help you maximize its benefits.

    Why coose FBA?

    Customer Trust: Prime badge increases buyer confidence.

    Global Reach: Access to Amazon’s extensive distribution network.

    Time-Saving: Amazon handles storage and shipping.

    Our FBA Services

    Inventory Planning: Ensure you never run out of stock.

    Fee Management: We’ll help you minimize FBA fees and maximize profits.

    Returns Handling: Amazon handles customer returns, but we help you manage this process efficiently.

    Conclusions

    Our FBA management services can help you leverage Amazon’s fulfillment network to the fullest. Contact us to learn more.

    Navigating Amazon’s A9 Algorithm for Higher Rankings

    by | Sep 25, 2023 | A9 Algorithm, Blog article

    Navigating Amazon’s A9 Algorithm for Higher Rankings

    Introduction

    Amazon’s search algorithm, known as A9, determines how products are ranked. Understanding this algorithm is key to appearing on the first page of search results.

    What is A9?

    Customer Behavior: Tracks how customers interact with listings.

    Relevance: Considers the relevance of your listings based on customer search queries.

    Product Listing: A9 takes into account your product title, description, and backend keywords.

    Our A9 Optimization Strategy

    Keyword Research: Identifying high-impact keywords for your listings.

    Content Optimization: Crafting compelling titles and descriptions.

    Backend SEO: Utilizing hidden keywords to increase your product’s visibility.

    Conclusions

    A9 algorithm optimization can be complex, but it’s essential for your Amazon business’ success. Our expert team can help you navigate this to increase visibility and sales. Contact us to get started.